Not that long ago, all beauty and hair care products came in two forms - a bar of soap or a product in a glass container. The same products were simple as science did not advance to the point where complex chemicals could be mixed together to produce high-tech hair care products or make-up. Of course, things have changed dramatically now. Cosmetic products are a marvel of modern technology, science and packaging that go these products are just as complicated.
About Cosmetics Packaging
Unlike other industries such as food or cars that are still largely fixed, the cosmetics industry is almost constantly changing. New products for hair, skin, makeup and personal care are created on a regular basis. These products often come with a new set of requirements for appropriate packaging to keep their content modern, easy to use and distribute, and attractive to consumers as well.
There are also many different sizes and shapes when it comes to packing, from large and round to short and squat.
Examples of cosmetic packaging
These days, cosmetic containers are manufactured to suit the company's needs, content and potential market. Some types of beauty packages available include:
- Clamshell Packaging
- Blister Packages
- Tubes
- Sprayers
- Dispensers
- Glass
- Tractor
- Plastic bottles
- bags
- Tubes
- Multilayer packaging
- Pumps
- Dosage systems
- Clear packaging, packaging and closure
- Caps, caps and caps for children
In addition, innovation is not limited to the container of cosmetic products and closure or cap. Marking has become an art in itself, and there are many options available:
- Heat transfer labels
- Stickers inside a mold
- shrink sleeve labels
- Hot stamp stickers
- Pressure sensitive stickers
- Silk screen labels
- Pad printing labels
Essentially, cosmetics must combine form and function to create attractive and effective packaging for cosmetics, hair care, skin care, eye care and other personal care items.
As companies are no longer limited to a standard size bottle for their cosmetic products, the sky has become the limit in how product packaging products appear. Cosmetic companies that work with a custom packaging company can help design an innovative shape, a closure, or a label that distinguishes its products from the products of its competitors. After all, in this highly competitive market, consumers must be attracted to the packaging as much as the product itself or they will lose interest quickly.
Environmentally friendly packaging
Another important factor when it comes to attracting potential and current customers - environmentally friendly packaging. Consumers are increasingly aware of the impact of the products they use on the environment and want to limit this effect as much as possible.
As such, many consumers are actively seeking products and brands that use environmentally friendly packaging products. This may include one or more of the following:
- Use recycled materials in the same packaging
- Clear efforts to reduce waste and increase recycling during the manufacturing process
- Light weight where less materials are used to create the product packaging
- The use of bio-resins in plastics that break faster when placed in the landfill
- Packaging material that is easy to clean and recycle when the product is empty
Studies show that consumers prefer companies that advertise an environmentally friendly mentality to their products and practice what they preach in terms of being environmentally conscious in product manufacturing.
